The Advisory Board Podcast

In this episode of The Advisory Board Podcast, Dave Hansen sits down with Ryan Parsons, CEO of eVive Brands and co-founder of Brothers That Just Do Gutters, to uncover the game-changing role of technology in franchise growth. 🚀💻
Ryan shares his inspiring journey from helping his brother build a single gutter business to scaling a global franchise powerhouse. With over 20 years of experience, Ryan brings valuable insights on leveraging technology, data, and automation to empower franchisees, streamline operations, and enhance customer experiences. Whether you’re a franchisor, franchisee, or aspiring entrepreneur, this episode is packed with actionable advice to help you build a scalable and successful franchise.

Episode Highlights:
💡 Tech Stack 101: Why your tech stack is the foundation of your franchise’s success.
📊 Data-Driven Decisions: How visibility into key metrics helps franchisees and franchisors thrive.
🛠️ Consumer Experience: How technology can remove friction and improve client satisfaction.
⚙️ Automation Done Right: Where to use automation for maximum efficiency without losing the human touch.
📈 Future-Proofing Your Brand: What to consider when investing in technology for long-term scalability.

In This Episode, You’ll Learn:
The risks of a "Franken-stack" and how to avoid it.
Why having the right tech infrastructure matters as much as sales and marketing.
How to support franchisees with actionable insights using regional and historical data.
The role of AI and automation in creating frictionless experiences for customers.
Practical tips for reducing inefficiencies, improving operations, and boosting franchise profitability.