How Reputational Capital Affects a Homecare Franchise Opportunity

How Reputational Capital Affects a Homecare Franchise Opportunity

Reputational capital is the metaphorical “dollar amount” at which your brand is valued. It is the sum total of your good name, rave reviews, and legal history (or lack thereof!). And it’s absolutely vital in senior care, which has been dubbed a “trust-based industry.” That designation is spot-on; after all, nobody is going to entrust … Continue reading How Reputational Capital Affects a Homecare Franchise Opportunity

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Best Home Care Franchise for Beginners: 5 Signs You’ve Picked the Wrong Brand

Best Home Care Franchise for Beginners

Today’s post highlights 5 warning signs to watch out for when researching the best home care franchise opportunities. Read on to protect your investment and set your new career up for success from day-one by aligning yourself with the right brand. The franchise only delivers one type of care. The best home care franchises offer … Continue reading Best Home Care Franchise for Beginners: 5 Signs You’ve Picked the Wrong Brand

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Behind the Care Curtain: The Truth About Starting an Elderly Home Care Business

Behind the Care Curtain: The Truth About Starting an Elderly Home Care Business

If you’ve ever thought about starting an elderly home care business, your understanding of what goes on needs to go deeper than what clients see advertised on-site or experience in individual care settings. With that in mind, today’s article goes “behind the care curtain” to reveal 7 facts about owning an elderly home care business. … Continue reading Behind the Care Curtain: The Truth About Starting an Elderly Home Care Business

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4 Hidden Costs of Informal Care: Why Hire an Elderly Care Franchise?

4 Hidden Costs of Informal Care: Why Hire an Elderly Care Franchise?

Why hire an elderly care franchise? Today’s post tackles this common question from the point of view of the care recipient. Taking a holistic perspective, we highlight 4 risks of informal care that can be eliminated by hiring an elderly care franchise. Read on to learn how the Executive Advantage can improve quality of life … Continue reading 4 Hidden Costs of Informal Care: Why Hire an Elderly Care Franchise?

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