Did you know there are over 750,000 franchise businesses in the United States? The model has been around for a very long time, and for good reason. Franchises come with many benefits not available to entrepreneurs who start their business from scratch — like built-in training and support, in-house marketing, and more. But while millions of people shop at franchises, eat at franchises, and live near them, there are some myths about doing business as a franchisee that might discourage someone from taking advantage of an Executive Home Care opportunity. Let’s take a look at three of those franchise myths and set the record straight.
Franchise Myth #1: You Need Industry Experience
Many potential franchisees believe that to be successful, they need a background in the industry they’d like to do business in. In the case of Executive Home Care, nothing could be further from the truth. While it certainly helps to have a background in senior in-home care, our comprehensive training will bring you up to speed on everything you need to know to open and operate your franchise efficiently and successfully. Furthermore, our ongoing support ensures that you remain on track. We know starting out and staying on solid footing is key to your success, and we don’t leave that up to chance.
Franchise Myth #2: You Won’t Have Freedom
A common misconception about being a franchisee is that you won’t be allowed to run things on your own. It’s an unfortunate myth because while all brands do have specific processes and procedures that franchisees must follow (it’s what takes so much of the guesswork out of running your business), the fact is, our business model allows for a lot of individuality. Among other things, you’ll decide who to hire, how you want to structure your time during business hours, what local marketing initiatives to take, and how to engage with your community to build goodwill and trust.
Furthermore, our franchisees often find once they’ve established their senior care business, they’re able to strike a better work/life balance, one that allows them more time with family and friends. The bottom line is that relying on our franchisees to make important decisions on their own and run their businesses without interference contributes to our brand’s overall success.
Franchise Myth #3: It’s Too Risky
Starting any business carries with it a certain amount of risk. But franchises are statistically less risky endeavors because of all the effort the franchisor has invested in them. Kinks have been worked out, best practices have been put in place, and the business model acts as a sort of roadmap for franchisees to follow, taking a lot of the guesswork out of day-to-day operations.
Of course, no brand can guarantee a franchisee’s ultimate success. But when you partner with Executive Home Care to open your franchise, you’ll be able to leverage our experience and industry knowledge to help you grow. We’re committed to your success for as long as you’re part of our brand family, and you can count on that!
Don’t let franchising myths keep you from capitalizing on an Executive Home Care opportunity. Reach out to one of our experts to find out why now is a great time to partner with us!