Leading With Color, Compassion, and Purpose: Jeanette Weinz on Redefining Home Care

Some leaders blend in. Others bring color, clarity, and conviction wherever they go.

In this episode of The Franchise Woman Podcast: Where Passion & Purpose Collide, Rebecca Monet and Tracy Kawa welcome Jeanette Weinz, Brand President of Executive Home Care, for a moving conversation about leadership, healthcare, and the irreplaceable value of human connection.

From the moment Jeanette speaks, her energy is unmistakable. But beneath the bold colors and contagious enthusiasm is a leader shaped by experience, resilience, and a deeply personal mission.

A Purpose Born From Personal Experience

Jeanette’s journey into home care wasn’t accidental. After decades in healthcare leadership and medical staffing, her path took a profound turn following the loss of both of her parents—experiences that exposed painful gaps in elder care, advocacy, and dignity.

Those moments reshaped her perspective. Home care, she explains, is not just a service—it’s a responsibility. It’s about being an advocate when families are overwhelmed, protecting dignity when vulnerability is highest, and ensuring that every individual is treated as more than a number on a chart.

Scaling With Integrity

Under Jeanette’s leadership, Executive Home Care has grown from just 13 locations to nearly 100 nationwide. But growth, she emphasizes, has never been the primary goal.

Instead, Jeanette focuses on helping franchisees understand their why. During discovery and training, she listens carefully for purpose. If the motivation is only financial, it’s a red flag. True success in home care, she believes, requires compassion, empathy, and a commitment to relationships—both with clients and caregivers.

Why the Human Touch Matters More Than Ever

As technology and AI continue to advance, Jeanette offers a clear perspective: tools can help, but they can never replace human connection.

Home care is relational by nature. It requires listening in the middle of the night, understanding family dynamics, and honoring the life someone has lived—not just the assistance they need today. Technology may support logistics, but dignity, empathy, and trust must always come from people.

A New Vision for Leadership in Healthcare

Jeanette challenges leaders to rethink what care truly means. It’s not just about helping with daily tasks—it’s about restoring independence, honoring hobbies and passions, and preserving quality of life.

Whether it’s finding ways for a former mechanic to stay connected to his craft or ensuring an elderly client feels seen and valued, Jeanette believes care should add color back into people’s lives—not fade it away.

A Message for Leaders Everywhere

One of the most powerful takeaways from the episode is Jeanette’s belief that franchisees are not just operators—they are clients. When franchisors lead with respect, empathy, and service, franchisees respond with trust, engagement, and long-term success.

Her message is clear: when leaders show up with heart, the business will follow.