Where There’s Smoke, There’s Fire: Finding the Best Senior Home Care Franchise


Where there’s smoke, there’s fire.

Understanding this old proverb might help you spot the best senior home care franchise for your investment.

At the most basic level, it means to trust your instincts and draw logical conclusions from the evidence in front of you–if you see or smell smoke, it probably means there’s a fire nearby.

Most commonly, it’s used to say that if there seems to be a problem, there usually is a problem. Used in this way, the metaphorical “fire” is almost always something bad.

But sometimes this proverb gets flipped on its head, so that the “fire” becomes something good. And as you’ll see, understanding both positive and negative takes on this old proverb can help you identify the best senior home care franchises.

Read on to learn which smoke signals to watch for in order to find a senior home care franchise worthy of your fiery entrepreneurial spirit!

Sweet-Smelling Smoke: Finding the Best Senior Home Care Franchise Reviews

Reading reviews should be a big part of your hunt for the best senior home care franchises. Though they sometimes need to be taken with a grain of salt due to the rise of automated, paid, and malicious reviewers, third party review sites can be a great place to find unbiased information about the brand you’re considering. And you’re not limited to customer reviews, either; many sites exclusively feature reviews from former employees and franchisees who are familiar with the inner workings of the business.

And where there’s smoke, there’s fire.

First, let’s apply the positive version of the proverb. In this case, it means that a significant amount of positive reviews (smoke) would suggest that the business in question is of good quality (fire).

How does Executive Care hold up to this proverb?

Fortunately, our clients and franchisees have all left plenty of “sweet-smelling smoke” to attract other interested parties. Executive Care is proud to have earned:

  • A+ rating with the Better Business Bureau
  • Multiple 5-star ratings from Yelp clients
  • Multiple 5-star ratings from Caring.com, a third party senior care referral service
  • A total 4.5-star rating from clients on RateABiz
  • An archive of incredible testimonials from current and former franchisees

Clients and franchisees love our system, and they’re happy to tell others about it.

On the flip side, the negative version of our titular proverb suggests that bad press indicates underlying problems. Simply put, you should avoid companies with bevvies of bad reviews or high-profile lawsuits–neither of which you’ll find attached to the Executive Care brand name.

Learn More About the Executive Advantage

Where there’s smoke, there’s fire–for our purposes that means that any business with consistently positive client and franchisee reviews probably has a profitable and efficient business model. Executive Care exemplifies this idea.

But don’t end your research there. Reviews can be manufactured. Do your due diligence and explore each opportunity in detail. Though there may be smoke, it’s hard to tell whether the metaphorical fire is strong enough to warm you until you’ve gotten close!

The best senior home care franchises will be happy to give you information because they’re proud of their model and eager to find talented entrepreneurs that grow their brand. If the representative seems reticent to share information about royalties, start-up costs, profitability, or past litigation, consider it a red flag–where there’s smoke, there’s fire!

At Executive Care, our opportunity is an open book. You can learn all about our start-up costs, territory system, profits, and more by visiting https://executivehomecarefranchise.com or calling 1 (855) 393 2372 now.


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