Starting a Home Care Agency in 2018: The Impact of Emerging Technologies

Starting a Home Care Agency in 2018: The Impact of Emerging Technologies

Thinking of starting a home care agency in 2018? Before you do, be sure you understand how technology is changing the game and raising home care agency standards, or else these innovations could hurt your ROI.

Starting a Home Care Agency in the Internet Age

If you plan on starting a home care agency in 2018, a strong internet presence is non-negotiable. Today, the majority of consumers use the internet to learn about local businesses and even book online. In order to be successful, you’ll need a number of web assets, including (at the very least):

  • Social media platforms to engage with your local audience and provide another channel for customer service;
  • A professional website where prospective clients can learn about your company history, care services, and prices;
  • Various citations on popular business directories where users can find your contact information, such as Yellow Pages.

In addition, you’ll need to invest in online marketing, as well as online reputation management to respond to reviews and mitigate the damages some competitors may try to inflict on your brand reputation.

For individuals without a lot of internet experience, this can seem like a lot; some may even look at this internet criteria as reason to abandon their plans of starting a home care agency. But that’s just another reason why starting a home care agency with Executive Care makes sense–we provide exclusive software programs to optimize your business operations, along with full internet marketing, sales, and advertising support that includes a personalized website, social media, public relations, and more. Learn more here.

Starting a Home Care Agency in the Age of Assistive Technology

Assistive technology refers to any product or service that’s designed to help seniors with disabilities and physical limitations perform specific tasks by themselves. You may already be familiar with some of the more popular products, such as:

  • Assisted listening devices (ALDs), which provide auditory support to seniors by amplifying sound and improving clarity;
  • Medical history bracelets, such as the CARE model, which holds the seniors complete personal health history in a water resistant USB storage device;
  • Real-time activity monitoring systems that notify family members and/or care providers through online web dashboards, email, or SMS at the first sign of any drastic changes in personal activity or biomarkers;
  • Telemedicine consultations for individuals who struggle with the demands of travel.

Unfortunately, some investors mistake assistive technology as a threat to their plans of starting a home care agency. In their view, assistive technology is yet another example of “robots replacing workers,” and it could ostensibly affect their ROI.

But that’s simply not the case. In reality, assistive technologies make life easier for senior care workers, and may even increase the demand for your business. For example, caregivers can help seniors familiarize themselves with software and devices that may be intimidating, or sit in on telemedicine conferences to take notes on any health changes or new medication guidelines. And ALDs will not replace caregivers, but will make companionship visits more rewarding for your loved one. Similarly, real-time activity monitoring is not a substitute for senior care service, but rather a supplement.

So what’s the big takeaway here? The rise of assistive technology is not a threat–it’s an opportunity! These new technologies are only making caregiver services more valuable and effective. Robots will never replace compassionate human caregivers, but new technology will improve your business.

Starting a Home Care Agency with Executive Care

To learn more about starting a home care agency with Executive Care, visit There you’ll find free resources packed full of information on our start-up costs, territory system, and technology, as well as easy online booking tools to schedule your free consultation.


Khosravi, P., &Ghapanchi, A. H. (2016). Investigating the effectiveness of technologies applied to assist seniors: A systematic literature review. International Journal of Medical Informatics, 85(1), 17-26.

Miskelly, F. G. (2001). Assistive technology in elderly care. Age and ageing, 30(6), 455-458.

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