Starting A Non Medical Home Care Agency During The COVID-19 Pandemic: What You Need To Know

Starting A Non Medical Home Care Agency During The COVID-19 Pandemic: What You Need To Know

Starting a non medical home care agency during the COVID-19 pandemic requires flexibility. Today’s post discusses how the COVID-19 affects the start-up of essential businesses like Executive Care.

Flexibility Is Key For Starting Non Medical Home Care Agency In 2020

The COVID-19 pandemic has drastically affected all industries, even essential services like ours. In an effort to stop the spread, many states ordered widespread closures for non-essential businesses, effectively “closing the economy,” though many “non-essential” businesses were able to adapt their services to stay open, showing great flexibility by offering “contactless” options or implementing other anti-pandemic protocols.

Long term care businesses are essential, so pandemic protocols will not stop you from starting a non medical home care agency. Moreover, the federal government is beginning to roll out their three-phase plan to reopen the economy, so things may be back to normal before long. Until then, though, flexibility is key.

Start-up Will Be Different, But Doable

Accept that starting a non medical home care agency at this time will be a little different than usual. Widespread business closures may affect certain aspects of start-up, such as setting up your office location or getting your vehicle wrap scheduled. But don’t worry–we will direct you to remote and contactless alternatives in your area.

Additionally, the daily duties of your home care team will change, and all new owners will be receiving training in our newly developed pandemic protocols. They’ll also be a greater emphasis on clear communication than ever before, as we continually adjust our strategy and protocol according to new developments.

But we’re all in this together, and it’s worth it–ours is an essential service, now more than ever, and you’ll go home every night knowing you made a real difference.

COVID-19 Demands New Approach To Marketing Essential Services

Starting a non medical home care agency at this time also requires some changes to marketing strategy. Executive Care franchisees normally get full training and support with marketing, sales, and advertising, and that hasn’t changed–we still support your business with a personalized website, print marketing materials, promotional items, social media campaigns, public relations, and more. But our approach to marketing does look a bit different these days.

Some franchise owners in other industries may choose to scale back marketing in order to control costs, but the demand is there, especially for “essential” businesses continuing to operate at full capacity. Survey research from the American Association of Advertising Agencies found that 43% of consumers found it reassuring to hear from brands at this time, while 56% enjoyed learning about what their favorite brands are doing to help communities during the pandemic.

These are a few of the changes you can expect to your marketing strategy upon starting a non medical home care agency:

  • Renewed emphasis on collecting fresh metrics–with the COVID-19 situation rapidly evolving, any data you have from 6+ weeks ago is already out of date!
  • Focus on telling relevant, authentic stories–campaigns highlighting your essential role, the challenges we all face, and our partnership with frontline health care heroes
  • Prioritize addressing consumer safety concerns and explaining what you’re doing to keep people safe

Learn More About Starting A Non Medical Home Care Agency During COVID-19

The situation is evolving every single day. Call 1-855-393-2372 to speak with a representative and get up to date answers to any questions you may have about starting a non medical home care agency in 2020.

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