Start a Home Care Franchise in 2019: 3 Start-Up Myths Debunked

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The senior care industry is ripe with opportunity, so don’t let these 3 silly start-up myths get in the way of your successful investment.

Myth #1 — I need medical training and experience to provide home health care.

Wrong! You do not need a professional background in health care to start a home care franchise. While some former caregivers do choose to start their own businesses, many of our most successful franchisees joined the Executive Care family with no prior medical training or experience.

You may be wondering how that’s possible:

First of all, the majority of owners do not actively involve themselves in caregiving. Most investors focus their efforts on executive-level tasks like sales, management, and marketing, leaving the hands-on home care duties to licensed caregivers and registered nurses.

But don’t let this deter you from getting involved if you so choose. Our training program will equip you with all the skills you need to be an authority in non-medical in-home care, including companionship care, meal preparation, senior transportation services, assistance with the activities of daily living (ADLs), and more.

At the end of the day, all that matters is that you have the right attitude. With the proper work ethic and willingness to learn, our proven training and support system can bring you up to speed for any position in our home care franchise.

Myth #2 — I’m too old to start a home care franchise.

In 2019, we’re used to the image of the 20-something genius striking it rich with their Silicon Valley tech company start-up. We think older adults are set in their ways; you can’t teach an old dogs new tricks! Entrepreneurship is a young person’s game, right?


A recent study conducted by the Census Bureau and two MIT professors found that the most successful entrepreneurs tend to be middle-aged–even in the tech sector. The average startup founder was 45 years old when he or she launched their most successful tech companies.

The researchers also found that:

  • A 50-year-old startup founder is 2.2 times more likely to found a successful business than a 30-year-old;
  • A 40-year-old startup founder is 2.1 times more likely to found a successful business than a 25-year-old;
  • A 50-year-old startup founder is 2.8 times more likely to found a successful business than a 25-year-old.

In short, you’re definitely not too old to start a home care franchise. Especially with the Executive Advantage to ensure your business is up and running fast.

Myth #3 — The senior care market is oversaturated already.

Not even close! Even now that people know how profitable it can be to start a home care franchise, communities across the country still need all the help they can get.

The number of seniors is growing like never before. 40% of older adults already need help with the ADLs, and the number of seniors over the age of 85 is going to triple by 2040. For the next 20 years, roughly 10,000 Americans turn 65 every day. For the first time in history, seniors will outnumber children.

At the same time, access to family caregivers is dropping. The AARP has estimated that the number of potential family caregivers is going to decrease from 7:1 in 2014 to 4:1 in 2030.

These supply-and-demand dynamics are practically unheard of in other industries, and you can take advantage of them today with Executive Care.

Start a home care franchise in 2019 with Executive Care

It’s time to bring your business dreams to life! Call 1 (855) 393-2372 to speak directly with a representative, or explore our website for more free information about our opportunity.