Riding the Gray Tide with Executive Care

You’ve probably heard that old aphorism, “a rising tide lifts all boats.” It first appeared in a 1963 speech by John F. Kennedy describing how general improvements to the economy benefit all participants in that economy.

Granted, the 1960s were a big decade for senior care, as welfare programs and insurance for nursing home care expanded massively, but JFK’s famous adage was not said with the home care industry in mind. Nevertheless, the metaphor works wonderfully to explain why senior care opportunities with Executive Care are in such high demand.

Read on to find out why there’s never been a better time in history to start a senior care business.

The Gray Tide is Rising–get your ship in the water!

A landmark study published in Social Work in Health Care tracked the growth of the US senior population from the 1900s to the present day. From the 1900s to 2004, the percentage of seniors in our total population rose from 4% to 12.6%. This population growth trend was dubbed the “Graying of America” (Spitzer et al., 2004, p. 22).

The Graying of America changed the way we view private and public healthcare. It was during this time that healthcare insurance and long-term care services really began to develop. In the past, medicine had focused primarily on treating acute conditions, because people generally didn’t live long enough to develop chronic illnesses or loss of independence. Chronic illness research and treatment expanded rapidly, and the senior care industry blossomed–in fact, that’s when we got our start, back in 2004.

But this was only the beginning!

The population didn’t stop growing; in fact, growth accelerated. Demographers were shocked to see that this trend would soon reverse the aging pyramid for the first time in history, so that seniors outnumber children.

For the next 12 years, the Baby Boomer population will continue age past 65 en masse in a phenomenon some researchers are referring to as the “Gray Tide” (Mertz, 2017). The 2015 United Nations’ World Population Ageing report projected that the number of people age 60 or older around the world will increase from 1 in 8 in 2015 to 1 in 5 by 2050 (Mertz, 2017, p. 6). But in “Northern America” (mainly the United States and Canada), people 60 and older will make up 25% of the population by 2030.

Concerns about the healthcare system’s ability to meet these unprecedented senior care needs have been dubbed “the 2030 problem.”

The Gray Tide is rising fast–and that’s great for senior care businesses.

Riding the Rising Tide with Executive Care

Unprecedented senior population growth means unprecedented demand for senior care services. There has literally never been a better time to get started in this industry.

Don’t be intimidated if you lack experience. The Executive Advantages puts senior care success within reach of anyone with the right attitude.

We provide full senior care business training and support, and our streamlined start-up gets you open for business fast.

Our marketing, national branding, territory program, and professional reputation supports strong sales. Plus our model is designed to offer a full continuum of care in order to maximize revenue streams and care opportunities; many clients start with light housekeeping or companionship, then age alongside our team in comfort as their care needs increase over time.

You can learn more about the Executive Care opportunity and start-up costs by visiting https://executivehomecarefranchise.com/our-opportunity/investment/ or calling 1-(855)-393-2372 to speak directly with a representative.


Mertz, L. (2017). The coming gray tide: wanted: health innovations for an increasingly older population. IEEE pulse, 8(2), 6-11.

Spitzer, W. J., Neuman, K., & Holden, G. (2004). The coming of age for assisted living care: New options for senior housing and social work practice. Social Work in Health Care, 38(3), 21-45.

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