New Studies Generate Major Interest in Home Care Franchises for Sale in 2018

Today’s post looks at new research on America’s senior population that makes Executive Care home care franchises for sale more valuable than ever.

Read on to learn why so many entrepreneurs are starting senior care companies with the Executive Care Advantage.

Home Care Businesses Meet Surging Desire to “Aging In Place”

One reason there’s so much interest in home care franchises has to do with the growing demand for in-home care. Today more than ever, Americans expect to age comfortably in their own homes.

AARP Research conducted a telephone survey of 1,616 adults aged 45 or older concerning their home and community preferences for the future. Roughly two-thirds strongly agreed that one of their primary wishes was to stay in their current residence for as long as possible. This coincides with previous research, such as the widely quoted AARP study that found 90% of respondents in favor of aging in place.

And yet, though many seniors wish to age in place, few have appropriate living conditions. In the aforementioned study, AARP Research found that fewer than half of seniors living at home had neither a half bath on the main level, nor an entrance without steps, door handles that are levers instead of knobs, or doorways that are wider than standard.

These structural features can be overcome so that the resident lives their Golden Years to the fullest. But only with the right homecare team.

Adult parents of aging Americans know that homecare is cheaper than structural additions or costly relocations, which means demand for home care franchises for sale like ours enjoys a major boost for the foreseeable future.

Home Care Businesses Make A Difference Against Senior Loneliness And Social Isolation

AARP Research commissioned a national survey of more than 3000 participants from the 45+ population to examine the prevalence and seriousness of loneliness among older adults. Their research revealed:

  • 35% of surveyed seniors identify as being lonely;
  • Lonely respondents were less likely to be involved in social activities, such as attending religious services, volunteering, participating in community organizations, or spending time with hobbies;
  • Almost half (45%) of seniors who lived in their current residence for less than 1 year reported feelings of loneliness;

Here’s what else we know about senior loneliness and social isolation:

  • Seniors are at higher risk of loneliness and social isolation. The risks of loneliness are universal, but seniors tend to be more vulnerable due to their deteriorating physical health, the death of spouses and partners, their lack of confiding relationships, and their higher likelihood of living alone.
  • Loneliness and social isolation are major health problems for older adults. A meta-analysis of research published by the journal of Health & Social Care in the Community linked senior loneliness and social isolation to a wide range of health risks, including depression, cardiovascular disease, decreased quality of life and diminished cognitive function (Gardiner et al., 2018, p. 150). Chronically lonely older people are also less likely to exercise regularly, but more likely to use tobacco, consume processed foods, and require nursing home stays (p. 150).
  • Community approaches to treating loneliness and social isolation work. The journal of Health & Social Care in the Community found that social interventions were effective for treating feelings of isolation and loneliness. These interventions may include visits from friends and family, as well as regular visits from homecare providers.
  • Rising levels of senior loneliness increase demand for companion care services. The demand for Executive Care’s companion care services are rising as more and more people see their value in the fight against loneliness and social isolation.

Find Home Care Franchises for Sale in Your Area

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Gardiner, C., Geldenhuys, G., & Gott, M. (2018). Interventions to reduce social isolation and loneliness among older people: an integrative review. Health & Social Care in the Community, 26(2), 147-157.

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