Former NBA Pro Now Plays Ball in Home Care with Executive Care Franchise

Executive Care is proud to welcome their first Pennsylvania location! Mustafa Shakur, who has played professional basketball for a decade and is currently a player with a German professional club, recently opened his own Executive Care home care franchise in Montgomery County, PA. His location on May 1, with a grand opening ceremony on May 16.

Getting into the franchise business is nothing new for professional athletes, and as a former NBA player himself, Shakur found inspiration in other players turned successful franchise owners.

While many athletes look to food franchises, Shakur was looking for something more niche, “I decided this was a better fit, to start small by getting an understanding of franchising and health care,” he said. “I thought home care could be my niche”.

Shakur was drawn to the home care industry because of the attractive demographics, with 10,000 Americans turning 65 every day, and saw an opportunity to break into the industry through franchising.

“You don’t necessarily want to do exactly what another person is doing,” Shakur said. “You don’t want to follow. I needed to find my niche and follow my core values. That’s what excites me.”

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