Top Three Mistakes New Home Care Franchisees Make
People are drawn to franchising because they can go into business for themselves, but not by themselves. Franchisors create systems and processes for franchisees to follow, but with every franchise there can be bumps in the road, especially for new franchisees.
The first mistake new franchisees tend to make is not following the system; by not following the processes in place, new franchisees slow themselves down, which can ultimately cause a chain reaction of bad outcomes.
The second mistake is “doing too much or too little”. New franchisees struggle to find the perfect balance, they either do everything within the business or do nothing at all. It’s important to hire the right people and build a reputation.
The third mistake is nickel and diming. In the early stages of the business, owners need to spend more money up front on advertising in order to generate business. New franchise owners need to understand that they must continue to invest in order to stay competitive and successful.