How Do I Market My Senior Care Business?
In 2020, the demand for senior care businesses is greater than ever, but so too is the number of businesses fighting for the spotlight. To beat the competition, you need smart marketing, but that’s easier said than done.
Read on or call 1 (855)-393-2372 to speak with a senior care business specialist about how to market your start-up in 2020-2021.
5 Keys To Senior Care Business Marketing, According To Forbes
In a 2018 post for Forbes magazine, author Elizabeth Pritchet identified a handful of small business marketing tips. Her list stressed the following five actions:
- Get organized
- Get a website
- Leverage social media
- Create local awareness and establish a network
Let’s take a closer look at each of Pritchet’s top-five business marketing tips, and consider how these guidelines manifest in Executive Care’s current marketing strategy.
Get Organized With Executive Care
“Getting an organized plan is the first step in any marketing effort,” writes Pritchet.
Smart planning involves identifying “hot” markets and unmet customer needs, then honing your value propositions to speak to your target audience. You can do it yourself, but Executive Care’s marketing plan is already highly organized and ready to be adapted to your specific needs and locale.
After more than 15 years of refinement, strategizing, and planning, the Executive Care marketing model is so well-structured that it is essentially a “turn-key” strategy that anybody can adopt with great results. We have deep knowledge of our customer’s needs and unique value propositions, and our territory selection specialists help you identify “hot” markets on day one. But we also tailor business plans to the individual, with an entire pre-opening planning and business development module in our curriculum dedicated to that end.
Get A Professional Website With Executive Care
Website creation can be extremely costly and highly frustrating, particularly for start-ups without any training in this area, but it’s non-negotiable in the Internet Age, where quality websites dictate consumer perceptions.
You can mess around with simple template sites, spend thousands on custom web design, or let Executive Care do it for you. Full website design and support is included as part of every start-up package, and we give every franchisee a virtual boost for better ranking and visibility with links from our established national website.
Leverage Social Media With Executive Care
“Let’s face it, everyone is on social media these days,” writes Pritchet. If you want to maximize your marketing reach, you need to meet your audience on social media.
Executive Care can help. We create social media assets for all franchisees, and provide comprehensive marketing training that includes strategies for optimizing your social media in local markets.
Create Local Awareness And Establish A Network With Executive Care
“Networking is a great way to capture business leads,” writes Pritchet. “It allows you to meet new contacts and create more brand awareness and new referrals.”
When you partner with Executive Care, most of this work is done for you. Since 2004, we’ve been building our brand name, networking with senior care stakeholders, and earning the trust of families across America. From the first day you open your doors for business, you’ll benefit from our hard-earned reputation, and get full access to our extensive network of senior care contacts.
Advertise With Executive Care
When it comes to advertising know-how, resources, and support, Executive Care stands head-and-shoulders above the competition.
Executive Care franchise support includes effective marketing assistance designed to increase client traffic, grow sales and help you build lasting relationships in your community. Marketing and advertising programs include personalized websites, print marketing materials, promotional items, social media, public relations and more.
Learn More About Marketing A Senior Care Business In 2020-2021
Call 1-855-393-2372 or visit the Executive Care website to learn more about our franchise opportunity and marketing support.