Creating Competitive Advantages with Home Healthcare Franchise Opportunities
The number and proportion of seniors in the United States is expanding rapidly.
Eleven years from now, 20.3% of all Americans will be seniors (Rowe et al., 2016). And by 2050, the 65-plus population is projected to reach 83.7 million, almost double the record-setting numbers recorded in 2012 (Rowe et al., 2016).
Naturally, the senior population spike gives rise to a growing demand for elder services in the United States. According to the Huffington Post, in-home healthcare services is the fastest growing segment of the elder care industry, which was valued at approximately $400 billion in 2018.
These market conditions makes home healthcare franchise opportunities more valuable than ever. As the Baby Boomer cohort continues to age past 65 en masse, and the demand for home healthcare rises, senior care profitability soars.
Unfortunately, you’re not the first entrepreneur to notice. There are more home healthcare franchise opportunities being advertised than ever before; indeed, a quick Google query for “home healthcare franchise opportunities” yields about 30-million results.
So how is your business supposed to stand out? How do you compete with all these other companies to get your piece of the pie?
It’s easy with the Executive Advantage–that is, the competitive advantages that you get by joining with the Executive Care family.
The Executive Advantage: Optimizing home healthcare franchise opportunities
Competitive advantage is defined simply as “a condition or circumstance that puts a company in a favorable or superior business position.” The Business Dictionary goes one step further, referring to competitive advantage as “a superiority gained by an organization when it can provide the same value as its competitors, but at a lower price.”
The Executive Advantage satisfies both of these definitions. Our home healthcare franchise opportunities put franchisees in favorable business positions and provide superior value for less than the competition.
Here’s just a few examples of what the Executive Advantage does to optimize home healthcare franchise opportunities:
Superior training and support. Executive Care provides all the training you need to go from senior care greenhorn to senior care guru. Save time and money that your competitors are forced to spend acquiring multidisciplinary education and get right to work in this profitable industry. Many of our most successful franchisees joined the system with no prior experience. We also offer on-site support to assist with any technical, operational, and business development issues to get you past sticking points faster than the competition.
Protected territories. We offer large, protected territories of 500,000 residents with healthy household incomes. You get exclusive rights to these territories, meaning no other Executive Care franchise will offer services in these areas.
Powerful business model. The Executive Care model is built on multiple potential revenue streams and designed to minimize your overhead. While competitors take their shot in the dark, you progress down a proven path to success.
Robust technology. Our robust cloud-based technology platforms covers all aspects of the Executive Care business. Enjoy major advantages in scheduling, time and attendance management, billing, payroll, CRM, client care portals, and more.
Learn more about home healthcare franchise opportunities
We’ve barely scratched the surface about how Executive Care creates competitive advantages for your business. If you’d like to learn more, we encourage you to visit our website or call 1 (855)-393-2372 to speak directly with a representative.
Rowe, J. W., Fulmer, T., & Fried, L. (2016). Preparing for better health and health care for an aging population. Journal of the American Medical Association, 316(16), 1643-1644.