Behind the Care Curtain: The Truth About Starting an Elderly Home Care Business

If you’ve ever thought about starting an elderly home care business, your understanding of what goes on needs to go deeper than what clients see advertised on-site or experience in individual care settings.

With that in mind, today’s article goes “behind the care curtain” to reveal 7 facts about owning an elderly home care business.

  • This job isn’t for everyone.

    Though our training program is top-notch, some necessary traits simply aren’t teachable. Running an elderly home care business requires optimism, the ability to multitask, a readiness to learn, a willingness to work long hours, exceptional time-management skills, and a passion to succeed.

  • Executive Care doesn’t work exclusively with seniors.

    We are commonly described as an elderly home care business, but when you pull the “care curtain” back, you’ll see clients from all different backgrounds with a variety of care needs. We offer 7+ unique care services in order to maximize our franchisees profitability as well as give them more opportunities to make a difference in their community.

  • Every day is different.

    Though we have developed clear-cut operational processes, the truth is that every day is different. And we think that’s a blessing, because it keeps the job fresh and exciting.

  • You do not need experience in elder care.

    Many of our most successful elderly home care business owners came into the fold with very limited relevant experience. Our training systems can turn anyone into an elderly home care business expert, so long as they have the right attitude.

    Additionally,every franchisee is backed by proven systems, operations and procedures manuals, a cutting-edge (but easy to use) software platform, and complete back-office support that covers everything from payroll processing to billing of accounts. The bottom line is that you do not need experience to get started with an elderly home care business, so long as you have the Executive Advantage.

  • You do not need to be a millionaire to get started.

    Buying into an enterprise-level franchise like ours may sound like a lofty financial goal, but it’s surprisingly affordable. Start-up costs typically hover around the $100,000 mark, nearly half of which will be reserved as working capital. You can view a full itemized breakdown of our start-up investment at

  • You are entering into a recession-proof industry.

    Old age is inevitable, and so too is the need for high-quality home care as generation after generations settles into their Golden Years. Our business model is utterly resilient and recession-proof, since homecare always counts as a priority expenditure. Moreover, current population projections indicate that the demand for home care is greatly expanding, and will continue to do so for the foreseeable future.

  • You will have hard days, but the good always outweigh the bad.

    Running an elderly home care business involves dealing with the challenges of aging, loneliness, pain, dementia, and stubbornly independent clients on a regular basis. Some days will be emotionally difficult. But running an elderly home care business is also one of the most rewarding things you will ever do. For every bad day you endure, you’ll have dozens of people thanking you from the bottom of their hearts and insisting you made the difference in their lives. Listen to some of our franchisee testimonials for a clearer picture of what to expect.

Learn more about owning an elderly home care business at

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