Am I Fit for the Senior Care Industry?

Am I Fit for the Senior Care Industry

If you’ve ever considered getting involved in the senior care industry but not known whether you fit, today’s post is for you. Read on to learn 4 make-or-break factors that will dictate your success in the senior care industry.

Am I financially fit for the senior care industry?

The Executive Care franchise start-up is just under $100,000. Discount information, financing options, and complete breakdown available here. Just fill out the contact form or give us a call to learn more.

Whereas meeting the capital criteria might be the only point of consideration in other industries, senior care brings its own challenges that interested individuals need to understand. You need to be mentally and emotionally fit, too, so ask yourself:

Am I resilient?

A report in the International Small Business Journal found that successful business owners shared high levels of the personality trait known as “resilience” (Walker & Browner, 2004, p. 267).

Resilience is defined as “the human capacity to face, overcome, and emerge stronger or transformed by adverse experiences” (p. 267). Resilience helps us learn from losses, big or small, and come out all the better for them. When you face trials and hardships with your business, resilience lets you recognize, develop, and mobilize resources and personal strengths you never knew existed.

Obviously, this is an important attribute for entrepreneurs liable to face failures and adverse conditions early on. And while Executive Care’s proven model, responsive support network, and top-tier training system mitigate these risks, resilience is still an important ingredient in your success.

Am I motivated?

Though we give you the tools, support, and model to thrive, and the senior care industry has never looked better for business owners looking to get started, you’re ultimately in control of your destiny.

Think of your “return on investment” as a “return on effort.” The more motivation you can muster, the greater your return will be.

Quality care isn’t always easy to provide, either. You need to arrive at work motivated to do a good job every single day, no matter how you feel.

Fortunately, motivation isn’t hard to find in the senior care industry. You’ll be spurred on by the heartfelt gratitude you get and the great relationships you make every day. Plus the financial rewards of our business don’t hurt, either.

Can I take confidentiality seriously?

Confidentiality is an essential skill in the senior care industry. In fact, the nursing professional code of ethics contains statements that explicitly deal with confidentiality (Bernoth et al., 2014, p. 454).

Breaching a client’s confidentiality is a form of elder abuse according to the Journal of Business Ethics, where it is defined as “a single or repeated act, occurring within any relationship where there is an expectation of trust, which causes harm or distress to an older person. Abuse can include physical, sexual, financial, psychological abuse and/or neglect” (Bernoth et al., 2014, p. 456).

Crucially, you must know that confidentiality and privacy are not synonymous. Simply put, privacy is about people, whereas confidentiality is about data. There may be situations where the client’s privacy is violated for the sake of personal safety. But client confidentiality is sacred.

Learn more about the senior care industry at


Bernoth, M., Dietsch, E., Burmeister, O., & Schwartz, M. (2014). Information management in aged care: Cases of confidentiality and elder abuse. Journal of Business Ethics, 122(3), 453-460.

Walker, E., & Brown, A. (2004). What success factors are important to small business owners? International Small Business Journal, 22(6), 577-594.

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