Monthly Archives: March 2013
Brand recognition and awareness can be crucial factors in brand loyalty and customer retention. While brand awareness is important for all industries and brands, brand loyalty is less important for some.
When it comes to an industry like home care, brand loyalty really is not that important. Why? Well, simply because there are no return custo...
There are 14 states in the US that require the franchisor to register the FDD. Each of these states charges a fee that ranges from $500-$800. To determine whether or not the FDD will be accepted, depends on each individual states and a number of factors.
The states that require registration are:
Franchising and licensing can be confusing: are they similar? Are they different? What does each one involve?
If you are looking into franchising or licensing, here is a comparison:
Franchising involves intellectual property (trademarks, logos, slogans, etc…) and an operating system, which translates into a business model...