Elder Care Franchise Selection Criteria You Need to Know
You think you’ve found the perfect elder care franchise to partner with, but wait! Have you considered the following crucial selection criteria?
Read on to learn what really matters when choosing an elder care franchise, and whether Executive Care might be a better fit.
Have they been in the game long enough?
Generally speaking, the benefits of franchising increase proportionally to the amount of time the brand’s been around. In addition to proving the brand’s longevity, years of experience allow the franchisor to fine-tune their system, built a winning reputation to boost your sales, and expand their support services.
Executive Care has been recognized as a premium elder care franchise for over a decade. In that time, we’ve refined our sales process and marketing strategy; built more than 7 different services and revenue streams for owners; streamlined our start-up process and trimmed the initial investment to under $100,000; earned informal praise and accolades from peers, celebrities, media outlets, and franchise industry overseers; and helped scores of American business owners realize their dreams.
Are they forthright with the financial details?
Successful elder care franchises have nothing to hide when it comes to start-up costs, potential revenue, and royalties. And while they shouldn’t disclose the earnings of specific franchisees to anybody who asks, they ought to give you enough to make an informed investment decision.
At Executive Care, we are totally transparent. You can see an itemized list of our start-up investment requirements here, or request a look at Item 19 of the Franchise Disclosure Document for more information on specific franchisor revenue at http://executivehomecarefranchise.com/request-franchise-information/
Do they insist on previous experience?
Too many elder care franchises get away with insisting that their franchisees have former nursing, sales, or management experience. While these skills are all useful, qualified franchisors should already have training systems in place to prepare promising candidates.
At Executive Care, many of our most successful franchisees entered into the family with no previous experience. With the right attitude, a lot of hard work, and 24/7 access to our learning materials and coaching, they transformed themselves from eager entrepreneurs to authoritative senior care experts.
Do they treat every client the same?
Usually, equality is something worth striving for, but that’s not the case when individual care needs differ so drastically. While every client deserves equal access to the care and attention they need, it’s crucial that the elder care franchise you choose understands the importance of tailoring services to the individual.
Aligning yourself with an elder care franchise that uses a one-size-fits-all approach is a big mistake. Client satisfaction and customer relations will suffer.
Moreover, a one-size-fits-all approach to care ignores major revenue-generating opportunities. For example, if a client contacts you to arrange housekeeping services or specialized care and you offer neither, their money goes elsewhere. That’s why Executive Care offers 7+ care services, maximizing the number of revenue streams open to franchisees to increase their ROI along with their clients’ satisfaction levels.
Are they web-savvy?
In the Information Age, businesses without a strong web presence are doomed to fail. In addition to an engaging website, your business will need SEO, paid online advertising, and social media visibility at the very least.
Executive Care does it all, which is why you’re reading this piece of copy now. But don’t stop here – check out our website to see the virtual fruits of our multi-million dollar marketing fund, designed entirely to get more business for our franchisees, at http://www.executivehomecarefranchise.com.